We were alerted by one of our astute readers (Dan) to a possible marketing and PR faux pas on the Lexus website.
In the area 'Road test' of the Lexus IS section they have picked a review of the IS from the independent website newcartestrive.com.
Nothing wrong with that, right?
The whole idea is to promote positive reviews of this car against their competitors.
Well, we all know the main competition for the IS is the BMW 3-series.
So why on earth would Lexus post a review on their own website that says their car is good, but not AS good, as the 3-series?
Here is the exact quote:
'The all-new Lexus IS models are a quantum leap forward for the Lexus brand in terms of cutting-edge style and higher levels of performance. But BMW still has an edge when it comes to claiming itself the ultimate driving machine.'
See the quote for yourself here
Now THERE's an endorsement!
If I were the BMW PR guys I would put this on their site in their list of reviews saying: 'Even Lexus believes the 3-series is still the king!'