The Ecological Drive Assist System was developed by Honda to enable its clients to improve their fuel economy in actual driving conditions. The scoring function offers accumulated, long-term feedback via graphic ‘leaves’, which ‘grow’ over time as drivers learn and then implement a sleeker driving style that raises fuel economy. The visual character of the scoring function presentation makes it easy and enjoyable for drivers to enhance the efficiency of their driving skills in time.
“Hybrid technology delivers great fuel economy and low emissions, but these can both be affected by driving style. This new package encourages greener, more efficient driving, in a fun and engaging way,” says John Kingston, Government Affairs and Environment Manager at Honda (UK).
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