"Surprised? We were, too. But when we went looking for a vehicle that was at once fun, good-looking, attainable, and capable of shortening your breath, the choice for our first-ever car of the year was a unanimous one.
Here we have an affordable American sedan that benchmarks not the Chevy Impala or Hyundai Sonata but the Audi A6 and BMW 535xi. The BMW, for instance, offers all-wheel drive and a twin-turbocharged, direct-injected 300 hp six-cylinder for about $54,000. The SHO also uses all-wheel drive and a twin-turbo, direct-injection six-cylinder, but it puts out more power — 365 hp — and costs $16,000 less than the 535xi. The fact that a Taurus is cheaper than a 5-Series isn't news. But the fact that it plays on the same field technologically is crazy."
So says Esquire magazine in their article awarding the 2010 For Taurus SHO their first ever car of the year.
Could this car possibly be that good or is the fix in here?
Is the award payoff for a juicy ad commitment in the magazine and why is Ford turning the other cheek on the driving impression embargo for Esquire when the rest of the media has to wait till 6/22 to publish their reviews?
This actually came in from Ford tonight so I guess we are not the only media outlet with the embargo concerns...
From Ford Communications: "We have heard from a number of media about the recent Esquire magazine article that names the new Ford Taurus SHO its “Car of the Year.” Thank you for sharing your concerns about its effect on our embargo dates.
Please know that we are listening. After careful consideration of media feedback and input, we are pulling ahead the drive impression embargo lift for the Taurus SHO by one month. Please note:
Taurus core model drive impression embargo remains Monday, June 22 at 12:01 am EDT. The embargo is designed to allow everyone attending our drive event next week nearly equal time to prepare their drive impression stories.
Taurus SHO embargo now lifts on Tuesday, June 23 at 12:01 EDT."
We are always skeptical when a car like this wins and the superlatives seem just too good to be true.
The Spies will be driving the Taurus and SHO later this week so look forward to our photo gallery and review.
We'll let you know if this ride is for real or if Esquire is on crack.
Unless of course, Ford buys a big ad deal with us between now and then...JK! LOLOL!
We actually hope it IS that good.
Would be nice to see it happen for an American company for once.
Now I'm REALLY excited to drive it!
Read Article