2012 SEMA SHOW: First Real Photos Of The Avalon Concept - Have They Finally Turned The Corner With Their Flagship?

If you read my post earlier today about the new Avalon, you will know that Toyota thought long and hard about attracting a younger buyer.

  Lets face it, the current typical buyer for the Avalon is a whopping 68 years old, and to many it may be the last car they will ever own.  Basically the next car your current Avalon buyer may ride is a hearse. Not a good stigma for a brand bent on changing stereotypes.

With that in mind the Avalon was a complete do over.  Gone were the dated lines replaced with a more windblown look.  The new Avalon looks like it is moving even when standing still.  So remarkable is the change that if you took off the badges you would be hard pressed to call it a Toyota at all.  But still you have to break stereotypes. 

How do you make a clean break from old school to new school?  You start at SEMA with an aggressive remake and show the enthusiast you are serious about changing their mind.  Now the question is did Toyota start the moving in the right direction?  Look at the quick review below and let us know if they succeeded.


The 2012 SEMA Show Gallery and coverage is sponsored by Lexus

Official 2012 SEMA Show Photo Gallery