There are three Japanese brands created specifically for the American market. Lexus, Infiniti, and Acura are entirely focused on the North America and they seldom offer their vehicles to other markets. Lexus and Infiniti managed to find their place in the market while Acura is few steps behind. Nobody is sure why Acura is not as popular as the other two, but we can consider several possible reasons. It is quite possible that marketers don’t do their part of work well. They are targeting the same group thus promotional campaign must innovative and catchy. Nonetheless, Acura has great ideas and concepts, and one of them is brand-new 2017 Acura Precision.
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