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One of the greatest feelings is walking out of a new car showroom with the contract fully executed. Finally, the arduous process of negotiating a deal is OVER!

Now, it's finally time to claim your wheels after dealing with a salesperson and a finance manager. When your all-new car is pulled around though you notice it is slathered with a bunch of dealer-related promotional crap.

Not only is it sporting the standard issue dealer plate, there's a dealer sticker on the back trumping where you just sent your hard earned dollars.

Interesting enough, one SoCal-based dealer decided to get a bit innovative though with its marketing schtick. Rather than give buyers their new auto with your typical temp tag, it provides buyers with an EU-inspired plate sporting the dealer's name.

Photographed by our own Agent 001, below you'll see what it looks like.

So, is this little nifty take on the dealer plate AWESOME or AWFUL?



AWESOME or AWFUL: Are Dealer-Issued EU Plates A GREAT Idea Or Too Kitchy For YOUR Taste?

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Agent00R