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When it comes to full-size sport-utility vehicles competing in the ultra luxury space, it's pretty hard for me to say that any SUV is better than the Land Rover Range Rover. It does everything well.

You can take it around town, off road, tow things and provide a limousine-like ride.

While we've been made known about Fiat Chrysler Automobiles (FCA) debating bringing back a Jeep Grand Wagoneer, it hasn't exactly been made official. Although, the brand's head honcho, Mike Manley, has been discussing it at length. Recently, Manley noted that the company would consider pricing the all-new vehicle over the $100,000 mark.

It could go as high as $140,000 per copy.

We've seen other marques introduce super luxury-oriented offerings previously and some have been successful while others fail miserably. That said, we've just got to ask...

If Jeep prices its Grand Wagoneer up near the $140,000 mark, is FCA biting off MORE than it can chew?

Is that TOO expensive for a Jeep?



...

“I’ll use US dollars, but pushing the car up to $130,000 to $140,000 [more than £100,000] may be possible, but we need to establish Grand Wagoneer in its own right first. That’s why I wouldn’t say there’s price ceiling...


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AWESOME or AWFUL? If Jeep Takes On The Land Rover Range Rover At $140k, Is It Biting Off MORE Than It Can Chew?

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