An increasing trend I’ve been noticing is the increasing discomfort that older buyers are experiencing with luxury cars. Even the more tech savvy of the lot are getting frustrated with the rapid influx of technology in their cars of choice.
In the past year, I’ve had two older gentleman ask me for lower-tech alternatives in the luxury segment. One man in his 80′s was interested in a Lincoln MKT, but ended up purchasing a Lexus LS460 after being unable to get a handle on MyLincoln Touch. Another in his mid 60′s, who religiously buys Lexus ES350s, is now looking at a Hyundai Azera after being frustrated with the new mouse-style control for the Lexus infotainment system.
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