It must be said that these luxury woes help refute the biggest myth about Detroit: that the Big Three are sinking because they build the wrong cars. If that’s the case, then why are unsold Mercedes piling up on the docks of Los Angeles and Long Beach? The only difference is that import and luxury brands are financially healthy enough to muddle through, and the Big Three are not.
The situation may ultimately benefit luxury brands and models that people perceive as being good values. Acura comes to mind. And although humble Hyundai was criticized in some corners for gambling with the Genesis — its full-size luxury sedan with a $35,000 price that undercuts competitors by $10,000 and more — its full-size luxury sedan with a $35,000 price that undercuts competitors by $10,000 and more — the Genesis may have the last laugh.
Here's the key quote from this article: "The only difference is that import and luxury brands are financially healthy enough to muddle through, and the Big Three are not."
Is he right or has he been living in Detroit too long?
Let us know what you think...
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