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Berlin-based PR executive Herbert Franz should be a soft target for German luxury automakers - his last car was a BMW X3 - but he can't wait to leave them behind. "This car is hip," said Franz, 52, at the city's biggest Jaguar Land Rover showroom, while eyeing a British-built Range Rover Evoque SUV that he fully intended to purchase. Decked out in bright red blazer and canary yellow trousers, Franz might not be the typical customer in Germany's conservative premium market. But his shifting taste in cars foreshadows less comfortable times ahead for global leader BMW, as well as Audi and Mercedes-Benz.

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