Tag Links: chrysler, audi, vw, bmw

SHARE THIS ARTICLE

The future of the car may be more about giving it a soul than making it drive itself, Ralph Gilles, Chrysler’s senior vice president-Product Design, tells attendees at the SAE Convergence conference here. 

Founded in 1974, the confab is aimed at transforming vehicles and the consumer experience through electronics.

“My cars are like my children and my family. I hate to think of a car as a commodity. The cool thing is the car keeps reinventing itself and it keeps up with the times. What we do at Chrysler is try to make cars as soulful as humanly possible and now giving a car a soul."



Read Article


Are They On Track? Chrysler Thinks The Key To Drawing In Millennials Will Be Giving The Car a Soul

About the Author

Agent009