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Let's start this topic with a question.

If you like vehicle enough to buy does it REALLY matter if the company is 'WOKE' or not? Or if they're the quintessential good 'corporate citizens'?

Think about that as I frame this topic.

Last night I saw this Audi e-tron ad.



All I could think was all that virtue signalling in the ad REALLY necessary?

virtue signaling [ vur-choo sig-nl-ing ]

the sharing of one's point of view on a social or political issue, often on social media, in order to garner praise or acknowledgment of one’s righteousness from others who share that point of view, or to passively rebuke those who do not:

Do people not ALREADY know if you're trying to sell an EV that you care about climate change, the earth, being green AND BLM, puppies, have empathy, blah, blah, blah?

Do they think people REALLY don't know that a company LIKE Audi that has been around this long building good products ISN'T a decent group of people?

Isn't loading up these ads with EVERY possible woke, feel good message almost kinda PHONY? Like they're trying TOO hard?

I mean is someone in their ad agency really thinking we'd BETTER be SUPER WOKE in our ads because people are truly scratching their heads thinking hmmm, I WONDER if Audi likes Black people? We'd better make damn sure!

Message to Audi agency...You're worrying about things that NO ONE ELSE besides YOU is!

In fact, stuffing that in people's faces may actually be turning them AWAY from the brand.

So Spies, what are YOUR thoughts? Does it turn you off when companies push the virtue signalling button TOO hard?




Are you TIRED of Companies Airing Auto Ads Trying To Be WOKE And LOADED With Virtual Signaling?

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