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Customers of Aston Martin’s upcoming RapidE electric model will be very different to those interested in a top-of-the-line Tesla model, according to boss Andy Palmer.

“Most of the people who buy a Model S are buying it fully loaded. They’re not limited by their cash; they’re limited by the offer,” Palmer said.

“We’re looking to those guys looking for something above Tesla. That customer probably isn’t looking for 'Ludicrous mode'. Our offer will have very credible acceleration – equal to a petrol Aston Martin – but you’ll be able to drive the car rapidly all the way around the Nürburgring without it derating or conking out on you.”



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Aston Martin Markets RapidE To Tesla Customers Who Don't Want To Look Poor

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