Aston Martin announced today that it is reviving the Lagonda marquee. For those of you thinking “what the heck is Lagonda” - get ready for a history lesson. Lagonda was a British car manufacturer purchased by Aston Martin in 1947. Aston Martin didn’t use the ‘Lagonda’ name in its lineup until 1961 when it introduced the Lagonda Rapide, a 4-door GT car. Production lasted until 1964 with only 55 units produced.
So what’s Lagonda going to mean to Aston Martin in 2008? According to Dr Ulrich Bez, CEO of Aston Martin the Lagonda name will allow Aston Martin to “develop cars which can have a different character than a sportscar.”
“With Lagonda offering exclusive, luxurious and truly versatile products with high quality and usability and suitable for both existing and emerging markets, I believe we can be present in more than 100 countries in the world,” said Bez.
Bez said that Aston Martin will show Lagonda’s first concept car next year during its 100th birthday with a production model on the market by...
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