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Back in October 2008, Peter Schwarzenbauer, Audi’s worldwide sales and marketing boss, told Automotive News that the Audi A1 is being reconsidered for the United States. Audi of America President Johan de Nysschen said today that he believes the North American market isn’t ready for a premium subcompact such as the A1.

De Nysschen told Automotive News that the German automaker is “seriously looking” at bringing the A1 to the United States - in six...

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Audi CEO says A1 isn’t ready for the U.S.

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