Audi design boss Marc Lichte is eager for the brand to produce a luxury coupe´ to rival the upcoming BMW 8 Series, but does not believe that market demand is currently strong enough to justify such a model.
When asked about Audi’s lack of presence in the segment, Lichte said: “I love the shape of a two-door coupe´, but it is also true that the [sales] volumes [for them] are much lower than for four-doors. In the future, who knows? We have many ideas in this direction.”
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