Audi will launch a series of top-end image-building cars based on recent concepts, such as a new Audi Quattro and off-beat Audi Nanuk supercar, in order to stretch its brand appeal and strengthen Audi's image as a maker of ultra-desirable cars, , according to André Konsbruck, the director of Audi UK.
Although neither concept vehicle has been confirmed for production, Konsbruck said that they both had production viability, and were undergoing customer testing and internal evaluation to see if there is a business case for them to be made.
Read Article