Audi of America has priced the 2010 S4 at 45,900 dollars, significantly less than the outgoing S4. The 2009 version started at 57,125. The lower starting price for the S4 places it closer to its main competition, BMW's 335i and 335i xDrive sedans. Audi has also announced that the 2010 A5 Cabriolet will start at 42,000 while the S5 Cabriolet starts at 58,250.
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