Audi of America, Inc. announced today auto sales for the month of May totaling 8,534, a slight decrease of 2.9% from last year’s figures, however, the brand expects to record an increase in market share for the month. Audi Certified Pre-Owned (CPO) sales continued their record-setting trend; compared with last year’s May figures, CPO sales rose to 3,364 units, an increase of 42.7%.
“Our recent advertising and marketing campaigns have driven consumer awareness and consideration of Audi to record levels,” said Johan de Nysschen, executive vice president, Audi of America. “With dealers reporting strong traffic, nearly 12,000 consumers chose to buy Audi in May. I look forward to continuing this trend as more consumers experience driving and owning an Audi.”
As auto buyers nationwide adjusted to high gas prices and a tighter economy, Audi’s combined offering of luxury and fuel economy bucked industry trends. Nationwide, Audi sales of the A4 jumped 21.5%, the A4 Cabriolet grew by 12.5%, and the TT continued its successful run with a 5.1% increase.
To date, Audi has sold 36,820 vehicles in 2008, a 2.9% decrease over the previous year; CPO sales for 2008 total 15,454, an increase of 45.5% over 2007.