Audi Targets The Lexus RX With Latest Series Of Q5 Ads, Have They Found THE Weak Spot?

Investing when the market is down and profiting during the recovery is considered a cardinal rule in investments. 

After all everyone else is panicking and cutting back, so you can pick up blue chip stocks at bargain basement prices and ride the wave of the recovery to a new fortune.  Legendary investors like Warren Buffet do this day in a day out and make millions by capitalizing on a downturn.

Keeping that in mind, Audi apears to be capitalizing on Lexus lately with their most recent Q5 ads.  Striking when they are down?

No question that Lexus is indeed hurting and has like many others cut advertising budgets. At the same time Audi advertising has ramped up with an unprecedented vengeance. So if it seems like you are seeing a lot of Audi ads lately then you aren't the only one.  Public awareness yields market share, and Audi last month alone gained over 1.5 percentage points in the luxury market.  Amazing results from such a minor player in this market to say the least. 

Will they over take Lexus any time soon?  Ha of course not!  But they are gaining critical market share and momentum when Lexus is down on one knee. Just as Lexus did in the 90's to BMW and Mercedes Benz. So does this seem to be money well spent? After all you don't become rich like Warren Buffet over night, but it is a start.

So take a look at the ads below and tell me is Audi on the right track with picking on what may be Lexus biggest Achilles heel, the commonality of the RX.








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