"Audi's Angst" in the US
S4cabriofox submitted on 10/8/2006 Official Bell & Ross Timestamp: 11:39:38 PM
34 user comments | Category: New Cars | Source: | SOURCE: www.edmunds.com
Audi makes some of the best luxury sedans in the world, but its U.
S. sales would suggest that these guys produce motorized tin cans.
In the last 15 months, I've test-driven Audi's A6, A4, A3, A6 Avant (wagon), S4, and most recently, the Q7. With each one, my admiration and adoration for all things Audi grows.
However, nowhere near enough consumers share my lofty opinion of Audi. Through May, Audi sold 32,500 passenger cars in the U.S. Meanwhile, BMW sold 88,000 cars, Lexus sold 67,000 and Mercedes-Benz had sales of 71,000.
The Big Three of the U.S. luxury market are truly wondrous manufacturers that create top-notch products. But not one of them produces anything that is two times, much less three times, better than any Audi rolling off an assembly line today. But that's what their respective sales suggest. The gap would be wider if we counted SUVs, because Audi's Q7 just went on sale.
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This article, in a nutshell, is saying nothing at all is wrong with Audi's product, and that in fact, they are every bit as fabulous as the competition. Read on to see what he thinks is the issue.
Do you agree?
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