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Earlier today a freind of mine sent me this link and thought I would find it hilarious. Of course I do Audi's new attempt at establishing ground in America is by insulting the competition. Will insulting these brands really steal prospectice customers, or current customers. Or will it backfire. I find it interesting that while alot of the information isnt accurate, they do take stabs at each of what is considered our top 3 luxury brands Mercedes, BMW, and Lexus. They call BMW's pretentious, Lexus toyotas claiming to be a luxury car, and Mercedes as the luxury badge in the 70's but only the pacer was competition while going through and saying the competition has rested on its laurels and showing all the "new" innovations Audi has done while these 3 brands simply do nothing lol pretty comical and misleading to those that dont know cars. What do you think?

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Audi's new marketing insult the Competition will this work??

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