After reading all the bailout gossip and seeing the incompetence of SO many auto execs (both American AND Foreign) during my tenure here at AutoSpies.com, the youthful expression, my GRANDMOTHER could do better than you, seems pretty applicable to the auto business.
So I thought it would be fun to start a new article theme here at AutoSpies.com that makes YOU the new CEO of an auto company and lets YOU tell the world how you would run the company and what YOU would do to improve it, to beat your competitors.
What cars would you change, what segments would you go after, what are the biggest mistakes that are being made there today, what are the strengths and what are the weaknesses?
These are the kind of questions YOU need to answer and your peers will be judging you on.
Kind of like a 'virtual' apprentice.
We will be doing this exercise with all the companies but I thought seeing the name starts with 'A' that we would do Audi first.
Now let us be VERY clear, we are NOT implying all the execs are incompetent at these companies, and are not pointing ANY fingers at anyone in particular, especially my friend and a guy i really respect, Johan de Nysschen at Audi, whom we are focussing on first.
I just think this exercise would be fun and I'm sure that our readers will provide some sage advice to the powers that be at all these manufacturers.
So let's get started...If you ran Audi, what would YOU do to make the company better and beat the competition?