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Almost 30 years ago, Volkswagen ads introduced the German term fahrvergnuegen to communicate driving enjoyment.

But now, because of its cheating on diesel emissions tests, VW has unwittingly helped introduce a new, less flattering term: fahrverbote, or driving ban.

Driving bans loom in Europe as governments in Germany, France and the U.K. crack down on toxic nitrogen oxide emissions from diesels, leaving brands such as VW, Mercedes-Benz and Volvo at risk because they have strategically bet on the powertrain to meet tougher carbon dioxide emissions rules that start to take effect in 2020.



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Automakers Getting Ready For Ban Of Diesels In Europe

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