A decade ago, you'd assume that the idiot on the highway in front of you weaving back and forth across the yellow lines was drunk. Today, there's a pretty good chance that they're just trying to navigate some particularly complicated emoji. GM wants to stop the madness, and it's betting on eye-tracking to do so.
In an effort to curb driver distraction, GM has announced that it will install half a million eye-tracking devices in cars over the next few years. It'll be the first major automaker to do so, and according to a report by The Financial Times (paywall), it's buying the technology from an Australian company called Seeing Machines.
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