BMW’s opposition to building a ute could be softening.
Only last year BMW’s Asia, Pacific and South African chief, Hendrik von Kuenheim, told motoring.com.au that BMW would “definitely not” build a ute, despite arch-rival Mercedes-Benz announcing it would move into the ute or pick-up market in 2018.
But now his subordinate, BMW Australia’s Managing Director, Marc Werner, has told motoring.com.au that a BMW ute is actually possible.
“Never say never,” said Werner at this week’s BMW M3/M4 Competition launch in Queensland.
“We’re watching the space closely,” responded the BMW Australia MD when quizzed about BMW’s attitude towards the new Benz ute.
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