AutoSpies.com is proud of the fact that we were the first to break the full details of the New BMW 7-Series, and many of you have already sounded in with your opinion, Stud or Dud the fact is the New 7 is coming our way and will become a fixture on our roads.
While the last generation 7-Series was certainly revolutionary, this next version is evolutionary. Surprising is how many of you have commented on wanting to have seen more from this generation suggesting that BMW was too conservative with this complete makeover. There are styling cues that look resolved from the current generation, and there are some design details that look as though they were lifted off of competitors drawing boards including the exhaust outlets that mimic those of the Lexus LS. Agent 001 has suggested that BMW went conservative with this new 7 to help differentiate it from the upcoming CS.
Will the BMW 7-Series send Mercedes-Benz and Lexus back to the drawing boards, or will this next generation appeal only to those who appreciate the handling virtues that only BMW offers.
The 2 closest competitors to the 7 are of course the Mercedes-Benz S550 and the Lexus LS460. When dealing with cars of this caliber, choosing one over the other really isn't "settling," rather it is a decision that reflects what really is important to the buyer. The Lexus nails the luxury nail on the head while Mercedes combines luxury with performance. BMW certainly leans more to the performance aspects while catering to the luxury market, however BMW more than the other two marques really lets its sporting intentions be known.
So which car is best? Seeing as NONE of us have driven the new 7-Series yet, this is purely speculative, but still fun to debate. Did BMW go far enough with this new generation, and will it be enough to compel potential Lexus and Mercedes buyers through the doors of BMW dealerships for consideration?
Time will eventually tell, for now I think BMW has a winner on its hands, but we want you to be the judge.
Official New BMW 7-Series Full Details