With Porsche about to introduce a new performance niche based on the highly successful Cayenne Concept with the more compact and volume friendly Macan.
BMW and BMW M are in the process of developing a significant competitor that when it comes to the market in 2015. It meets the Macan with a roar rather than a whimper.
Both the Macan and X4 are significant to their parent companies fortunes. The success of both the Cayenne in its two generations and the X6 has led to demand for smaller similar highly focused concepts embodying the style , image and similar performance level in a much more compact and price effective package.
The success of the BMW X6M has taken BMW by surprise which in some markets and in this case key strategic growth markets X6M outsells the M3 and M5. M Consider the X6M as a “volume” model, although it does not sell in the usual quantities of BMW’s volume models. The amounts of X6M models that have been sold globally are considered “volume” by M. standards. Given the market reaction to the BMW X6 and BMW X6M. BMW has investigated the prospect of a further Sport Activity Concept in regards to the global market for the X6 which has surpassed initial BMW Expectations by tripling its sales projection since introduction in early 2008.
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