BMW To Topple Lexus To Become #1 In U.S. Luxury Sales.

Indubitably ;-)

— EL34 (View Profile)

Posted on 6/30/2009 8:14:59 PM | reply to this comment | Votes: -3   

Congrats BMW

— theoptimisticpessimist (View Profile)

Posted on 6/30/2009 8:21:29 PM | reply to this comment | Votes: -1   

Pricing and leasing incentives do wonders. BMW is beating Lexus at its own game from the 90s.

— ivanz (View Profile)

Posted on 6/30/2009 8:27:59 PM | reply to this comment | Votes: 1   

would someone remove these stupid posts above?...

— silent6 (View Profile)

Posted on 6/30/2009 8:55:07 PM | reply to this comment | Votes: 5   

I await the comments from Huu76. He'll babble on about how BMW leases stripper 328i sedans while Lexus sells fully loaded Toyota Harriers and Camry's, excuse me, RX and ES cars to diehard fanatics even willing to pay a million for these high quality cars...bla bla bla...

— Willis (View Profile)

Posted on 6/30/2009 8:59:32 PM | reply to this comment | Votes: -2   

Bimmers will be as exclusive as Corollas soon...

seeing that burger flippers, janitors, temps, car wash attendants and paperboys can afford these cheap to lease vehicles. We should just follow EU and use these tin cans for taxis too :)

— sector (View Profile)

Posted on 6/30/2009 9:07:07 PM | reply to this comment | Votes: 4   

i see too many BMWs.

were we that rich?

— eddiedko (View Profile)

Posted on 6/30/2009 9:25:04 PM | reply to this comment | Votes: 3   

Interesting to know...how long has BMW been in the game of fine luxury? Compared to Lexus with only 20 years in the game?!?!...It took BMW this long to figure them out? And actually surpass them? The question is, will BMW actually hold this title as long as Lexus or even longer? In this day and age when technological competition has become more advance and easy to aquire from all aspects...THE ANSWSER IS..."BMW's reign will be SHORT LIVED!!!" For now it's a great marketing tactic...that's about it!...LMAO!!!

— BigShow50 (View Profile)

Posted on 6/30/2009 11:54:46 PM | reply to this comment | Votes: 5   

Willis,
Okay. But you already said it.

Check out these specials. 7% financing and $6000+ downpayments. That's how desperate and worried Lexus is.
http://www.lexus.ca/lexus/experience/en/home/tacticalselect.jsp?country=canada&province=on#

BMW is still desperate as ever, offering rates and free options.
http://www.bmw.ca/ca/en/insights/special_offers/special_offers1.html

The finance/lease ratio pretty much says it all. How a lease is considered a sale is beyond me, but thats irrelevant. Year's only half over; BMW can win the sales title if they're willing to sacrifice their brand image, bodes better for Lexus in the longrun, as soon BMW will find itself competing directly with Toyota and wishing for the days when BMW could be mentioned in the same sentence as Lexus.

— huu76 (View Profile)

Posted on 7/1/2009 12:01:05 AM | reply to this comment | Votes: 3   

If BMW does win, they need to change the title to "#1 in Luxury leases".

— huu76 (View Profile)

Posted on 7/1/2009 12:01:34 AM | reply to this comment | Votes: 8   

Wasn't there a previous post stating that BMW buyers are mostly posers? Does this mean that the really rich people who buy Lexus are not spending? Is the recession gone? Is it true that the US economy in terms of car sales do not rely on the real rich (Lexus buyers), but on the posers? I'm confused.

— wins555 (View Profile)

Posted on 7/1/2009 12:23:22 AM | reply to this comment | Votes: 5   

I said this last time this topic was brought up: what about the argument of exclusivity and all the people that said Americans were stupid and that's why Lexus was the best selling luxury marque? What happens to those points now?

— _43LE (View Profile)

Posted on 7/1/2009 12:31:59 AM | reply to this comment | Votes: 7   

Congrats to BMW. On a side note,why have most of the articles lately been Lexus related?Maybe thats why Autospies readers get that F-Sport coupon lol :/

— rxh8me9000 (View Profile)

Posted on 7/1/2009 1:59:35 AM | reply to this comment | Votes: -1   

Right and if you consider the amount of cars they are bringing to the market, it may be that they dont want to put all of their eggs into one basket. Once a product gets old, sales start to decline. If they have more products, it wont be as noticable. So BMW's rant to bring 100 cars to the market may not be a bad idea.

— 0to60 (View Profile)

Posted on 7/1/2009 1:47:51 PM | reply to this comment | Votes: 2   

BMW a luxury automaker? I suppose pigs can fly too.

— Bmw8ter (View Profile)

Posted on 7/1/2009 8:57:39 AM | reply to this comment | Votes: 5   

Already saw my first IS-C in showroom yesterday and it looked much better than in pictures. Also i think Lexus sales will soon be helped by IS-C, HS250H, and should quickly come up with updated ES350 and LS460.

JUGNU

— JUGNU (View Profile)

Posted on 7/1/2009 9:53:06 AM | reply to this comment | Votes: 3   

they have better lease deals and people don't care about anything but what their payment is

— pennfootball (View Profile)

Posted on 7/1/2009 10:12:00 AM | reply to this comment | Votes: 4   

This is basically a thread for fanboys. You are basing your entire theory of BMW outselling Lexus off of the first 5 months of the year.

You forget that August and December are still coming up, and Lexus has 2 new models that have not even come out yet, as well as 2 of their most successful cars going through a refresh for the 2010 model year.

If BMW was able to crank out the next gen X3 or 5-Series, yes I would say Lexus has to be worried about losing their top spot this year, but with the economy turning, most people, maybe not on this site, but most people would rather own the Lexus than the BMW if they had the means. Proof is in the sales.

— adamsaf723 (View Profile)

Posted on 7/1/2009 10:22:28 AM | reply to this comment | Votes: 8   

Bye Bye EXCLUSIVITY

— DiamondJim (View Profile)

Posted on 7/1/2009 11:29:54 AM | reply to this comment | Votes: 4   

Good for BMW, but we all know who is the leader by a wide margin in the world's largest auto market by annual sales.

— GermanNut (View Profile)

Posted on 7/1/2009 11:55:47 AM | reply to this comment | Votes: -3   

And you get what you pay for you big dummy..........Yeah you HyundaiSmoke I'm talking to you. Cheap leather is cheap leather and cheap cars are cheap cars no matter how fancy they look. Man get a life. You'd think Hyundai is in the same class as Rolls Royce the way this guy talks.

— lexworld (View Profile)

Posted on 7/1/2009 9:02:56 PM | reply to this comment | Votes: 0