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Recent reports from the German publication outfit Handelsblatt argue that there were talks between BMW, Daimler and Apple over the supposed Apple car but, these have recently fallen through.

The Apple car, much like many other technology projects is extremely secretive but what we do know about the car is that it is nicked named ‘Project Titan’. The concept is believed to be either a purely Hi-Tech electric car which could have the possibility to challenge the likes of Tesla. Apples relationship with BMW has also extremely secretive but, it is known that Tim Cook (Apple Inc CEO) alongside multiple other Apple executives visited a BMW factory in Leipzig, Germany in order to view how the i3 electric car is manufactured.  So, can it therefore be argued that there were talks between the two companies?



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