BMW is taking some measure to overcome the current economic situation which is affecting their sales and profits. We have just learned that in order to avoid raising prices due to poor exchange rates, BMW will instead “de-spec” the cars, starting first with their best seller: the 3 Series models.
For example, the BMW 320d Coupe with an M Sport package, will see many standard features going away starting this month. The power steering will be hydraulic, the electric power steering introduced as part of the EfficientDynamics program, is still an option but at extra charge . Cruise control will no longer be standard on the Sedan or Wagon models, for now the Coupe and Convertible will have it.
The E90 sedan will have run-flat tires on all models, except the ES(special edition). The basic 16? wheels will use the standard tire.
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