American Chris Bangle may get all the press, but Adrian van Hooydonk is the man behind BMW's fresh new looks.
Consumers always will give an opinion based on what they know—they can say what they like or don't like today. What we're really asking ourselves today is what cars should be like in 2010. BMW embraces risk. It knows that risk comes with the territory.
It's too scary for some competitors. Other automobile manufacturers won't take that risk. No one likes making mistakes. But BMW knows that's part of doing business.
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