BMW's Newest Baby SUV The X2 Breaks Cover - Is BMW On The Right Track?

The flooding of the market with all of these ?UVs is highly questionable in my opinion...

BMW was much better focused when they simply offered well executed sport sedans in small, medium and large and a couple of 'specialty' vehicles.

— DaHarder (View Profile)

Posted on 9/5/2008 11:25:37 AM | reply to this comment | Votes: 19   

MB and BMW have a trend with bringing 100 different models out. The "something's got to stick" approach I guess.

— Peyton18 (View Profile)

Posted on 9/5/2008 11:32:23 AM | reply to this comment | Votes: 0   

Now I actually can say who is uglier in BMW, the X6 or X2. My god, I don't see the point to all these crossover, sport, activity utility vehicles they are offering.

I say stick to the guns of the sedans and coupes, and get a nice strong turbo 4 out that gets good mileage and performs just as well.

— Whelan (View Profile)

Posted on 9/5/2008 12:03:22 PM | reply to this comment | Votes: 0   

yup. you're so smart.

— enthusiastx11 (View Profile)

Posted on 9/5/2008 12:32:09 PM | reply to this comment | Votes: 6   

great looking small SUV. and if it's light enough and has smaller engine options, it will be great alternative for people who need a versatile vehicle that doesn't burn tons of gas.

— enthusiastx11 (View Profile)

Posted on 9/5/2008 12:31:26 PM | reply to this comment | Votes: -3   

If they don't expand their model line up they run the risk of not making enough profit and eventually becoming dominated (going bankrupt) by others.

If there are more people in the world today that can't afford BMW's than who is BMW going after?

— AmazonPrinceIS350 (View Profile)

Posted on 9/5/2008 12:44:25 PM | reply to this comment | Votes: -3   

LRX wanna-be.

— M35MT (View Profile)

Posted on 9/5/2008 1:14:09 PM | reply to this comment | Votes: -6   

i see infinit EX everywhere expect the badge.

— ghosthunter (View Profile)

Posted on 9/5/2008 1:20:38 PM | reply to this comment | Votes: -4   

if they are competing with the lrx they need to use the x5 and make it a coupe and have the motorsport crew do their magic.....because the LRX is a 2 door or 3 door range rover sport. I actually miss the 2 door trucks thats something that needs to come back especially the GMC YUKON and chevy tahoe 2 door sport trucks. I think there is a big market for 2 door trucks its just someone has to get it started again

— B7FAN (View Profile)

Posted on 9/5/2008 1:24:44 PM | reply to this comment | Votes: 2   

Funny, I always wanted to see the return of 2 door SUV's and dreamed of a two door Sports Car/SUV and this seems to be going in that direction. Im excited

— w209w114 (View Profile)

Posted on 9/5/2008 1:59:11 PM | reply to this comment | Votes: 4   

Unlike the X6 4-door "coupe", I like the X2.

— Audiphile (View Profile)

Posted on 9/5/2008 2:15:43 PM | reply to this comment | Votes: 0   

It reminds me of the Chevrolet Chevette...good, smaller follow-up to the AzteX6.

Right track? To do what?

— 09CTSVforMe (View Profile)

Posted on 9/5/2008 3:53:17 PM | reply to this comment | Votes: -4   

Wow, I gotta say that is definitely shit hot..
I need to replace my current AWD sport-ute in about 2 years and this will be a top contender...

— AgentOrange (View Profile)

Posted on 9/5/2008 4:19:32 PM | reply to this comment | Votes: 7   

And BMW continues to destroy their heritage.

— Corsis (View Profile)

Posted on 9/5/2008 4:20:03 PM | reply to this comment | Votes: -6   

It could also be the rumoured Mini SUV rebadge.

JUGNU

— JUGNU (View Profile)

Posted on 9/5/2008 5:00:16 PM | reply to this comment | Votes: -4   

What the hell are these guys doing over there? I'm a huge BMW fan, but the last thing I want to see is another SUV or baby SUV. If I hear about another baby SUV, I'm going to puke!! Haven't they learned anything from the X6?!? Stick w/the bread and butter. SUVs will be an increasingly out-of-reach luxury for more and more people; one model should suffice! Gimme a break.

— CBOTGuy (View Profile)

Posted on 9/5/2008 6:01:47 PM | reply to this comment | Votes: -1   

enthusiast,
Of course wealthy people want something different.

BMW's problem is that they're so mainstream now they're just me-too cars. BMW customers think they're special, just like everyone else.

— huu76 (View Profile)

Posted on 9/5/2008 6:24:01 PM | reply to this comment | Votes: -5   

THIS IS AWESOME!! BMW's design team is brilliant.

— randy33 (View Profile)

Posted on 9/5/2008 10:04:37 PM | reply to this comment | Votes: 6   

car looks nice.

— darzav (View Profile)

Posted on 9/6/2008 12:53:59 AM | reply to this comment | Votes: 3   

To answer the articles question...No! BMW is on the wrong track because silly new models like this are taking priority over BMW M1's & M3 CSL's in the boardroom over in Munich.

I'm starting to lose my patients with BMW as IMO they were on great run up until the unveiling of the new 7-series; which I dislike, because I don't care for its rear-end or grill & don't care for the news coming out of Germany lately.

— MunichRob (View Profile)

Posted on 9/6/2008 6:19:32 AM | reply to this comment | Votes: -6   

Its the latest segment that noone asked for, the SA2 or Sports Activity 2+2.

Same space as a 1-series but twice as thirsty and costs $5000 more.

Can't afford an X3? then lease an X2.

— huu76 (View Profile)

Posted on 9/6/2008 12:58:34 PM | reply to this comment | Votes: -5   

Its amazing BMW puts a bigger engine in the same car and suddenly they pioneered a new segment.

Created the crossover, everyone followed.
Mass marketed the hybrid, everyone followed.
Couldn't compete with real SUVs or crossovers, so they invented SAVs and SACs.

I do see a trend there.

M may be BMW's performance brand, but other makers like Nissan, Honda, Toyota and even Chevy didn't need a special name to give performance. Skyline, Supra, NSX and Corvette are some names you've probably never heard of.

I wonder when BMW is going to release the Sports Activity Roadster? and the Sports Activity Skateboard.

I'm sure they'll limit the X2 to 5000 units and the lemmings will claim its a smash hit.

— huu76 (View Profile)

Posted on 9/7/2008 4:05:12 PM | reply to this comment | Votes: -3   

"HelloKittyLexus" Thanks for trying to make me look like an idiot, but in turn you've explained away with your sarcasm as to why you like Lexus & don't understand BMW with this comment..."Because there is such a HUGE market for super-expensive super-cars here, and there is so not a market for SUVs here in the United States."

Yeah no sh*t Sherlock that's exactly why BMW's on the wrong track, the BMW I once knew wouldn't scrap a driver's car for an SUV! From a pure enthusiast point of view, BMW's selling out. However Lexus sold out from the beginning like a boy band inspiring to be mainstream & platinum.

— MunichRob (View Profile)

Posted on 9/7/2008 8:36:50 PM | reply to this comment | Votes: -1   

That's how the X3 should look.

— xj13 (View Profile)

Posted on 9/8/2008 5:28:54 AM | reply to this comment | Votes: 3   

wow... BMW... after the X3,X5... i would say the X6 is a bit of an improvement... but developing something that is smaller then the X5 like the X3 was already a huge mistake... why bother X2?... fuel efficiency?... my guess?

— shabaru (View Profile)

Posted on 9/8/2008 7:03:49 PM | reply to this comment | Votes: 1   

bimmer,
I know enoguh to have mentioned that over 2 years ago. Its selling point is the trucks are designed after the 5series' suspension.

yeah, shows how much I know.

— huu76 (View Profile)

Posted on 9/8/2008 11:34:59 PM | reply to this comment | Votes: 0   

Why does BMW think they need more CUV's, SAV's, SUV's? This is exactly like the X6, the answer to a question that no one asked. What a waste of time. Keep doing what you do best, the sport sedans are world-class.

— dap5482 (View Profile)

Posted on 9/12/2008 11:50:05 AM | reply to this comment | Votes: 1