In one of the many private automotive journalist groups on Facebook (from which I’ll most certainly be banned later today), there was a comment posted recently from a car reviewer bemoaning his lack of a press car in the near future.
“I have to go four days without a press car. My life is basically on hold,” said our dear reviewer. “What am I supposed to do?”
This is the sad reality for most “car reviewers”. Their personal brands are so strictly defined that they can’t write about anything other than how many cup holders are in the newest Maibatsu Monstrosity.
But then it got worse. From another reviewer: “I have no personal vehicle so when my inevitable lag in press cars happens, I’ll be lost.”
I’m sorry — you don’t own a car? Say what?
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