Billboards War: BMW vs. Audi

that is pretty good.

— BMW4me4ever (View Profile)

Posted on 4/13/2009 6:01:11 PM | reply to this comment | Votes: 14   

Regardless of how you actually feel about either brand, THAT is ingenious advertising execution!

— dgoodson (View Profile)

Posted on 4/13/2009 6:07:22 PM | reply to this comment | Votes: 18   

I was with a group of people this weekend and saw this add. Everyone in the car thought it was fantastic.

Since I have a new M3 I did feel a bit cool. :)

Nice advertising campaign. And no, I'm not an Audi-hater.

— dwatson (View Profile)

Posted on 4/13/2009 6:50:49 PM | reply to this comment | Votes: 9   

Same result ... every time

— 4ron (View Profile)

Posted on 4/13/2009 7:06:48 PM | reply to this comment | Votes: 3   

I LOVE IT!

— WorldofLuxury (View Profile)

Posted on 4/13/2009 7:09:30 PM | reply to this comment | Votes: 4   

I thought there were more to the story like different ads. it is the same on from different angles... This is a billboard not a car. I get it from the first picture.

— monster (View Profile)

Posted on 4/13/2009 7:11:00 PM | reply to this comment | Votes: 1   

Very clever. And true.

Seriously, Audi at the moment has nothing that competes directly with the M3. The S4, which is available in Europe but won't hit U.S. showrooms until November or December, competes with the 335i, not the M3. The M3 will not face a rival offering from Audi until the RS4 and/or RS5 becomes available.

— Audiphile (View Profile)

Posted on 4/13/2009 7:42:06 PM | reply to this comment | Votes: 3   

They both suck.Go ISF!!!!!!!!!!

— truthpursuit (View Profile)

Posted on 4/13/2009 7:53:26 PM | reply to this comment | Votes: -25   

That is some serious advertising talent! I bet Audi would not expected such a on-the-face response. Good stuff though.
Btw, ISF looks like a lethargic IS! ;)

— nite41 (View Profile)

Posted on 4/13/2009 8:03:38 PM | reply to this comment | Votes: 7   

I'd take that '09 A4 over an '09 3-Series in a heartbeat.

— Jordanski (View Profile)

Posted on 4/13/2009 8:50:24 PM | reply to this comment | Votes: 0   

That is very funny, and I'm not being sarcastic!

— onetime (View Profile)

Posted on 4/13/2009 9:44:09 PM | reply to this comment | Votes: 6   

Where's the billboard for Lexus the pawn :-?

— EL34 (View Profile)

Posted on 4/13/2009 9:54:11 PM | reply to this comment | Votes: 12   

In the back alley because Lexus couldn't afford the boulevard advertising.

— MunichRob (View Profile)

Posted on 4/14/2009 9:10:31 AM | reply to this comment | Votes: 7   

Here is my dilema!...I drive and appreciate BMWs...but I also yearn for an Audi. Can't we all just get along!

— Need4Speed (View Profile)

Posted on 4/14/2009 9:13:49 AM | reply to this comment | Votes: 2   

I wanna see them go back and forth some more. I'm picturing it now:
Audi replaces theirs with a rear shot of an A5, caption "Triple jump"
BMW replaces theirs with a profile view of an M3, caption "King me"
Audi puts up the A4 line, caption "Connect Four"
BMW puts up the new Z4 S-drive 35i, caption "Triple Word Score"
This could go on forever....

— komododave (View Profile)

Posted on 4/14/2009 9:45:57 AM | reply to this comment | Votes: 1   

Well, you have to admit that this is a lot of fun, but BMW had to show a M3 to compete with a simple regular A4!?! Wow!
However Audi is going to answer, and I am sure it is going to be interesting.

— 1evlaudi (View Profile)

Posted on 4/14/2009 1:36:25 PM | reply to this comment | Votes: 2   

Mercedes fan here.

BMW of Santa Monica: You guys nailed it.

Audi: Remove that ad now!

— Caraficionado (View Profile)

Posted on 4/14/2009 1:39:32 PM | reply to this comment | Votes: 2   

Hey junk fan, don't call the war when the battle has just started... LOL

— 1evlaudi (View Profile)

Posted on 4/14/2009 2:00:15 PM | reply to this comment | Votes: -3   

Hilarious ads...

— ThierryHenry14 (View Profile)

Posted on 4/14/2009 6:34:57 PM | reply to this comment | Votes: 3   

I love BMW's response!

— BM3W (View Profile)

Posted on 4/14/2009 6:42:53 PM | reply to this comment | Votes: 0   

I give that a "10" for BMW. I love both brands, but I agree Audi needs to take the ad down, or less likely respond. The best I can quickly come up with for Audi is something like "We don't play board games", while putting a shot of their new R8 V10 on a raceway (or perhaps "bored games" for a double meaning, depending on how in their face they want to be). Problem with the latter is BMWs are not boring in my opinion, although quite common, so I don't know if that would too much. At any rate, the local BMW definitely hit a home run with that one!

— open_mind (View Profile)

Posted on 4/14/2009 8:57:58 PM | reply to this comment | Votes: 2   

Haha...nice BMW...very good response. BMW should up another one that says "I spanked your ass B***H.

— Type707 (View Profile)

Posted on 4/14/2009 10:25:49 PM | reply to this comment | Votes: -3   

M3 vs A4, easy checkmate...FACT

— Denali (View Profile)

Posted on 4/15/2009 4:22:39 PM | reply to this comment | Votes: 2   

Oh, I get it. BMW thinks Audi is playing Chess. How original? Checkmate.... Great marketing. I love to see those marketing dollars at hard work for BMW. However, BMW, Audi isn't playing Chess with you. But all you have to do to see that is the sells in Europe. With the A4 outselling the 3 series and the 5 series. BMW better get a better move than Checkmate to save itself from being number two in sales globally. Oh, I can't stop laughing. How original!!!! Audi's reply is that it don't like Chess, its for Nerds. Audi likes Checkers, which reminds them of the checkered flags at ALMS and LeMans that they are the first to see. So, BMW you can go ahead and King them.

— 1uberaudi (View Profile)

Posted on 4/15/2009 4:47:14 PM | reply to this comment | Votes: -2   

1uberaudi

don't pay attention to the Bratworst. He is just like David969, whatte, truthpursuit, and that dude with the blue hair avatar,joe-lemon, but I think he just got booted out of this website; they have no clue what they are talking about. They are just here to stir up shitz and start flame wars. Their knowledge is limited to what they read in the press. I am sure that some are not even old enough to drive. And they probably never drove and probably owned the "precious" cars they talk about with such passion.
The worstBrat will tell you all about the numbers from 2008 worldwide between Audi and BMW but will fail to talk about the first 3 months of 09 numbers, he wants you to believe that Audi can not go race in Formula one. Why do you want to join that Circus? Well, the reason being is that there is no technologies that we can develop for F1 that could be used in the passengers vehicles that Audi sells. So it is just a waste of money.
I could go on but they are not really worth it, aren't they? But be careful in your comments or they will gang up on you! LOL

— 1evlaudi (View Profile)

Posted on 4/15/2009 7:20:16 PM | reply to this comment | Votes: -4   

BMW clearly got the upper hand in this ad campaign. I bet the Audi folks are steamed. And I'd prefer a new Audi A4 over a BMW 3, BTW, and it has nothing to do with this ad campaign.

— Steve (View Profile)

Posted on 4/16/2009 7:01:03 PM | reply to this comment | Votes: 1   

http://forums.fourtitude.com/zerothread?id=4346734

check this out, funny stuff

— 1evlaudi (View Profile)

Posted on 4/17/2009 12:39:12 AM | reply to this comment | Votes: -1   

funnny they need a M3 to checkmate the A4. ahhahaha classic. Wait till the RS4 comes out theres no way this M3 will compete. Its wasnt better than the B7 RS4 and that beast came out in 2006. Orrr the RS5 then complete domination will be in full effect!!

— rs4ttt (View Profile)

Posted on 4/17/2009 5:27:11 AM | reply to this comment | Votes: 1   

Great response from BMW, but you have to admit that the Audi ad provoked it.
Now Audi needs to come up with something clever in response.
BTW: other than driving in show, I'd happily swap my twin-turbo A6 Quattro/6-spd for an M3. In a perfect world, I'd have an A6-TDI for long road-trips and an M3 for daily fun.

— DieselRules (View Profile)

Posted on 4/17/2009 8:24:46 PM | reply to this comment | Votes: 1   

BMW not only made the message (Checkmate) very challenging but much more prominent also. The size of BMW hoarding is way bigger than Audi's. Have to do this for killing competition.

I would love to own a BMW but for now I would have to do with my Mahindra Renault Logan. It is among the 10 best cars not sold in USA. So, I am driving a car with a bit of a reputation. Too bad I am short of cash for buying the new version "Logan Edge connect" http://www.mahindrarenault.com .... Makes me feel nice though that I own a car that is among the 10 best cars that are not sold in USA.

— Hiderskin (View Profile)

Posted on 5/22/2009 8:22:30 AM | reply to this comment | Votes: 1