Buick Continues To Conquest Japanese Brand Customers - The Germans Left To Cadillac

Buick’s marketing director says the automaker is having great success luring customers from other brands.

“Forty-four percent of people who buy a Buick are trading in something other than another General Motors vehicle,” Roger McCormack, marketing director-Buick and GMC brands, says at the media launch here of the refreshed ’14 Regal and Regal GS sedans.

“That number has gone up about 10% since 2008,” he says.

But the sales data suggest Buick has a long way to go. Through September, the brand has delivered 157,503 vehicles, roughly in line with sales of the Toyota Prius hybrid, according to WardsAuto data.