Every car marketer wants to attract younger buyers. But few have more work to do than the marketing team for the 2017 Buick LaCrosse. Buick says its current LaCrosse customer base has an average age of around 60. Survey data from research firms AutoPacific Inc. and Strategic Vision put the average at around 70. Either way, Buick hopes to persuade some younger people to take a look at its stylish redesigned sedan when the car begins arriving in showrooms this month, with loads of connectivity and a sporty ride for a large sedan.
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