The ouster of General Motors Co's global marketing chief is related to a hugely expensive sponsorship deal with England's Manchester United soccer club for which GM is paying twice as much as the team's previous automotive sponsor.
On Monday, GM, the biggest U.S. automaker, announced its Chevrolet brand would sponsor the hugely popular club's shirts for the next seven years. The deal is worth $60 million to $70 million a year and includes a $100 million activation fee that brings the total value to as much as $600 million, said a person with knowledge of the contract who asked not to be identified.
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