PSA Peugeot Citroen unveiled a 10-year plan that could eventually mean the return of Peugeot, Citroen or DS models to the U.S. market.
In an hour long presentation for analysts and investors today at PSA’s Paris headquarters, CEO Carlos Tavares said the updated blueprint would allow the automaker to “come back to a place where we can make significant profits.”
Still, Tavares’ plan for the U.S. market was pretty scarce of details. It is one part of a broad “Push to Pass” program outlined Tuesday to build upon a two-year recovery that has seen PSA swing from near-bankruptcy to its highest profitability in 14 years, with the help of a rescue from the French government.
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