The new Cadillac brain trust continues to prove that they’re utterly serious about untethering Cadillac from traditional Detroit-bred thinking about the brand and that they’re intent on recrafting Cadillac into what they call a true luxury marque that just happens to sell automobiles.
The latest sign: Cadillac announced that it has yanked its $280-million advertising account from current creative agency of record, Lowe Campbell Ewald, and awarded it to Publicis Worldwide, effective immediately. Cadillac cited the “undisputed expertise” of Paris-based Publicis in “luxury brand building.”
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