Christmas was in the air, but Cadillac’s last sales month brought anything but good cheer. General Motors’ luxury brand saw sales of every last one of its models fall, year-over-year, ending December as the worst-performing division in the GM fold.
Total U.S. Cadillac sales fell 28.6 percent last month, year-over-year, with 2017 volume down 8 percent compared to all 12 months of 2016 — a loss of 14,566 sales. Hardly a brand reaching its pinnacle. However, as bad as Cadillac’s numbers look, there’s a couple of unavoidable factors working against the brand.
Read Article