Cadillac Says They Have One Last Shot At Making It - Is It Already Too Late?

Agent009 submitted on 1/21/2019 Auto Spies Photos Timestamp: 9:41:50 AM

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Behind General Motors' bold pronouncements about a high-tech, electrified future for Cadillac lies a grimmer reality: Despite a decade of similar efforts to elevate and transform the brand, it remains in fragile shape.

Strong China results lifted Cadillac to record global volume last year, but U.S. sales for the quintessentially American luxury marque were down for the third straight year, and 2018 marked another upheaval of its executive ranks.

But Americans love a comeback story, and Cadillac, led by GM President Mark Reuss and brand chief Steve Carlisle, is promising to deliver one — first, through an influx of new and freshened sedans, crossovers and SUVs, and then through leadership of GM's charge toward all-electric vehicles.

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