General Motors Co. having regained global sales leadership from Toyota Motor Corp., is planning new Cadillac models to more than double sales and surpass the Japanese automaker’s Lexus brand as the No. 4 luxury line.
Chief Executive Officer Dan Akerson is pushing the Detroit- based automaker to turn Cadillac into a global player with the scale to better compete with German leaders Bayerische Motoren Werke AG (BMW)’s BMW, Volkswagen AG (VOW)’s Audi and Daimler AG (DAI)’s Mercedes- Benz. Within 10 years, GM wants to be solidly in the fourth spot currently held by Lexus, said a person familiar with plan.
“We are working on more new Cadillacs than at any point in the brand’s history,” Don Butler, GM vice president for Cadillac marketing, said earlier this month in an interview in Chicago. “We’re constantly talking about what’s the best way to become this global player.”
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