Cadillac Tries To Level The Playing Field With New XT5 - Does It Even Stand A Chance?

There are lots of ways to reinvigorate Cadillac, but it appears utility vehicles will remain a key pillar in the strategy for the foreseeable future.

Audi, BMW, Mercedes and Lexus are killing General Motors’ longtime luxury brand on the car side of the showroom, but there’s a glimmer of hope when SUVs and CUVs are considered. Through February, Cadillac has sold 12,437 Escalades and SRXs, placing the brand above Audi, Infiniti, Land Rover and Volvo. Yes, Cadillac continues to lag behind utes from Acura, BMW, Lexus and Mercedes, but the brand nonetheless is competitive.