I have to admit, I admire companies that really believe deep down that they can accomplish the impossible and go out and try to do it.
So you have to be impressed, that a company like Hyundai actually THINKS they can take Lexus and the other premium brands head on.
And they certainly look like they are making some of the right moves to inch toward the prize.
And they show NO signs of quitting.
But the question we need answered is, can they REALLY do it?
Do you honestly believe their goals are achievable or have they bit off more than they can chew with unrealistic expectations?
It's one thing to say it, it's another to do it.
Let us know your perspective...