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Honda is betting that the resurrected Passport will keep CR-V owners in the family when they're ready to upsize.

The Passport becomes the fourth entry in Honda's crossover lineup, which spans from the HR-V subcompact up to the three-row Pilot, and it fills a gap that was driving some buyers away from the brand.

Henio Arcangeli Jr., senior vice president of the automobile division of American Honda Motor Co., said Honda discovered it was losing consumers who wanted something a bit bigger than the CR-V.



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Can The Honda Passport Keep Customers Brand Loyal?

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