Nearly every carmaker showed off EVs at this month’s Geneva Motor Show.

But there was only one brand in Geneva – Tesla wasn’t there – that can make all these claims:

  1. Multiple long-range EVs today on sale today (Kia Niro EV and Soul EV)
  2. The unveiling of a new, dedicated all-electric platform
  3. Every vehicle on display had some form of electrification (from hybrid to EV)
  4. Positioning for mass acceptance with affordable, non-premium models

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Can They Do It? Kia Aims To Take Over EV Mass Market

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