Chrysler and Lancia are likely to have effectively merged by the end of the year, according to Fiat/Chrysler boss Sergio Marchionne.
Marchionne said: “We could see the two converge as early as the end of the year.” He added that the move would make sense because each marque had gaps in its range that could be filled by the other.
“In Europe, Lancia is an undersized, underdeveloped brand, with nothing bigger than the Delta. Chrysler, which has a true global reach, has nothing smaller. Put them together and you have a full line-up,” he said.
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