The Chrysler 200, formerly known as “Imported from Detroit” is changing its marketing line to “America’s Import,” in a new advertising campaign that launches Saturday.
“It’s a brand that competes with imports, it’s a brand that proves you don’t have to go overseas to get a quality car,” Olivier Francois, Fiat and Chrysler’s chief marketing officer, told the Free Press.
The former tagline, made famous in the 2011 Super Bowl commercial with Eminem, won’t disappear completely. But it is time to move on.
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