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Chrysler Group LLC "probably" won't hit its target to sell 50,000 of the new Fiat 500 in North America this year after it took longer to open new stores than previously expected, an executive said.

The company is intensifying 500 marketing efforts, including a planned promotion in Times Square in New York, Laura Soave, head of the Fiat brand under Chrysler, said in an interview.


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Chrysler Fesses Up - Fiat 500 Will Probably Miss Sales Goal

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